Increase your community exposure and generate more sales !

JSA agents will have access nationwide to the Healthcare Begins Here program, which provides our agents access to hundreds of prospects without driving hundreds of miles.

New Stores Available for AEP 2023!

Stores for AEP 2023 are now available to be requested!

Requests are made on a first come, first serve basis

Payments for Round 2 due will be due 6/3, no exceptions


Be Appointed with 2 of the Top 3 National Carriers


Fee Per Walmart store

Fee is Non-Refundable

Staff a Minimum of 20 HRs Per Week Over at Least 3 Days

Report Your Daily Activity

90% reporting (Visitors/Apts/Sales),

0 no-shows, & 0 compliance issues

Certs Must Be Completed

Schedule Store Times 8 Days in Advance

Important Dates

  • Walmart Important Dates
  • Round 1 (5/2 – 5/6)
  • Round 2 (5/16-6/3)
  • Round 3 (6/13-6/24)
Walmart Important Dates
  • 5/2 Round 1 store decisions are due
  • 5/9 Round 1 store payments are due
  • 5/16 Round 2 stores are submitted, new requests can continue to be taken
  • 6/3 Round 2 store payments are due
  • 6/13 -6/24 Round 3
  • 6/24 Round 3 payments are due
  • 9/10 2 of the carriers RTS (Humana, UHC, Aetna)
  • 10/10 First day in Store
  • 12/12 Last day in Store
Round 1 (5/2 – 5/6)

Agents that met all of their store requirements from the prior year will have the choice to keep or drop their stores. JSA will also start taking early requests for stores to be request during round 2. Payment required by 5/9 or the store will be let go

Round 2 (5/16-6/3)

If you do not have a store that qualifies for the first right of refusal from last year, you can submit your request for a new store. We will submit all requests and publish a new list including all still available stores. Last day to drop the store will be before 6/3 otherwise you will be responsible for the payment. The payment due date will also be 6/3.

Round 3 (6/13-6/24)

Any stores that were not available during round 2 will become available. Payment is due by 6/27 or the store will be dropped

Frequently Asked Questions

How Can I compliantly collect a customer’s information if I am assisting another customer?

Waiting Customers can fill out a Permission to Contact (PTC) card so you can follow up with them compliantly. Agents can order JSA Compliance approved PTC cards here

What Carriers Participate in the Program?

Humana, United Healthcare, Aetna, Centene/Wellcare/Allwell, Cigna, Amerigroup, BlueCross BlueShield, Careplus, Freedom Health, Optimum HealthCare, Devoted, Molina,Geisinger, CommunityCare, Advent Health, Global Health, and Christus Healthplan.

What Items are included with the Kiosk? Do I need to supply Tables & Chairs?

Walmart will provide the tables, chairs, table cloth, backdrop, and in store signage. Agents will be responsible for plan information, materials, and ordering their buttons & name tags.

What if I can’t make my originally scheduled times?

Direct Health will allow for cancellations 48 hrs in advance. Any last minute requests will require agents call the Healthcare Begins Here Agent Support number (877-230-3316), their store’s pharmacy manager, and to JSA if cancelling within 48 hours of their scheduled time.

Can I staff more than 20 hours per week? 

Yes. Walmart encourages agents to staff as many hours as possible. Make sure though to account for face to face appointments.

Can I partner with 1 or more Agents?

Yes. Partnering has proven to increase staffing hours and generate stores based on our years of experiencing. More than one agent can work the same timeframe as well.

Is the $1500 Refundable or part of it refundable?

No. Unfortunately this year the $1500 is non-refundable. There will no longer be a partial refund for fulfilling store requirements like there was in years past. Unfortunately as well even if the store cannot be staffed, you will be responsible for $1500.

Can I market other products other products or companies that are not on the approved carrier list?

No. Carriers pay a fee to participate in the program and agents are required to represent only approved carriers. The carrier list is finalized.

Is a Scope of Appointment required for each person I talk to at the store?

No. Since these are filed as informal sales events with CMS and the carriers, any presentations/sales do not require an SOA. Any appointments outside of the store however will still require an SOA.

Is there any training required?

Yes. Agents will be required to complete the HBH Walmart Program Training Modules online before being able to schedule store times. Agents will also need to have their carrier certifications completed.

What is the protocol for COVID this year?

Agents will be required to contact us, DirectHealth, and to fill out a COVID form if they come into close contact or test positive for COVID. This year there won’t be any requirements for agents to wear PPE even though it is recommended.

What is Proper Store Attire?

Agents are expected to act professionally and dress professionally in store. Items with Carrier logos are not allowed.

Can I decide to come in on non scheduled days?

Unfortunately due to Direct Health having to report these informal events to CMS 7 days in advance, additional dates cannot be added.

What additional ways can I market for the Walmart Retail Program?
  • Networking with the Pharmacy staff, cashiers, eye glass center and store managers have shown to be effective to generate additional business.
  • Using DirectHealth’s approved social media posts.
  • Having DirectHealth’s approved PDF designs printed to post additional signage, flyers, etc. throughout the community.
  • Asking your HBH Champion to do a PA announcement with the approved DirectHealth scripts.
  • Using JSA’s ProShop or DirectHealth mailers.

Have a question?

Contact us

Or Call JSA to Learn More!