

Increase your community exposure and generate more sales !
JSA agents will have access nationwide to the Healthcare Begins Here program, which provides agents access to prime retail real estate, benefiting from the foot traffic and brand recognition that Walmart stores attract. The program aims to facilitate meaningful connections between brokers and potential clients, allowing brokers to expand their customer base and increase their sales.
NEW WALMART Stores Available Soon!
Requirements
Store Cost
$1500 cost per Walmart Store
Fee is Non-Refundable
Carrier Appointments
Be Appointed with JSA for 2 of the Top National MA Carriers (UHC, Aetna, Humana)
Certifications
Agents must be ready to sell with at least one of the Top National MA Carriers by the RTS deadline
Required Hours
Stores must be staffed at least 20 Hours over at least 3 days a week
Scheduling
Stores times must be scheduled 4 days in advance
Kiosk Examples




Important Dates
- 5/2 Round 1 store decisions are due
- 5/9 Round 1 store payments are due
- 5/16 Round 2 stores are submitted, new requests can continue to be taken
- 6/3 Round 2 store payments are due
- 6/13 -6/24 Round 3
- 6/24 Round 3 payments are due
- 7/6-7/21 Round 4
- 7/15 Store Agent Roster Due
- 7/21 Round 4 payments due
- 8/10-8/19 Sam’s Club Round
- 8/17 Marketpoint Retail Program Portal Opens up
- 8/19 Sam’s Club Payments are due
- 9/1 Scheduling of Events Begins
- 9/10 2 of the carriers RTS (Humana, UHC, Aetna)
- 10/3-10/7 Agent Store Meeting Complete
- 10/10 First day in Store
- 11/23- 11/25 Thanksgiving Blackout period (Agents only need to work 2 days/10 hrs that week)
- 12/8 OEP Store Decisions Due
- 12/12 Last day in Store
- 12/16 OEP Payment Due
- 1/5-3/31 OEP Program
Frequently Asked Questions
Waiting Customers can fill out a Permission to Contact (PTC) card so you can follow up with them compliantly. Agents can order JSA Compliance approved PTC cards here
Humana, United Healthcare, Aetna, Centene/Wellcare/Allwell, Cigna, Amerigroup, BlueCross BlueShield, Careplus, Freedom Health, Alignment, Optimum HealthCare, Devoted, Molina,Geisinger, CommunityCare, Advent Health, Global Health, Prominence Health Plan, and Christus Healthplan.
Walmart will provide the tables, chairs, table cloth, backdrop, A-Frame, and in store signage. Agents will be responsible for plan information, materials, and ordering their buttons & name tags.
Direct Health will allow for cancellations 48 hrs in advance. Any last minute requests will require agents call the Healthcare Begins Here Agent Support number (877-230-3316), their store’s pharmacy manager, and to JSA if cancelling within 48 hours of their scheduled time.
Yes. Walmart encourages agents to staff as many hours as possible. Make sure though to account for face to face appointments.
Yes. Partnering has proven to increase staffing hours and generate stores based on our years of experiencing. More than one agent can work the same timeframe as well.
No. Unfortunately this year the $1500 is non-refundable. There will no longer be a partial refund for fulfilling store requirements like there was in years past. Unfortunately as well even if the store cannot be staffed, you will be responsible for $1500.
No. Carriers pay a fee to participate in the program and agents are required to represent only approved carriers. The carrier list is finalized.
No. Since these are filed as informal sales events with CMS and the carriers, any presentations/sales do not require an SOA. Any appointments outside of the store however will still require an SOA.
Yes. Agents will be required to complete the HBH Walmart Program Training Modules through their agent portal. Agents will also need to have their carrier certifications completed.
Agents are expected to act professionally and dress professionally in store. Items with Carrier logos are not allowed.
Unfortunately due to Direct Health having to report these informal events to CMS 7 days in advance, additional dates cannot be added.
- Networking with the Pharmacy staff, cashiers, eye glass center and store managers have shown to be effective to generate additional business.
- Using DirectHealth’s approved social media posts.
- Having DirectHealth’s approved PDF designs printed to post additional signage, flyers, etc. throughout the community.
- Asking your HBH Champion to do a PA announcement with the approved DirectHealth scripts.
- Using JSA’s ProShop or DirectHealth mailers.
Have a question?
Contact us
Or Call JSA to Learn More!
1-800-203-0433