Increase your community exposure and generate more sales !

JSA agents will have access nationwide to the Healthcare Begins Here program, which provides our agents access to hundreds of prospects without driving hundreds of miles.


Be Appointed with 2 of the Top 3 National Carriers


Fee Per Store

Due Before 7/2!

Staff a Minimum of 20 HRs Per Week Over at Least 3 Days

Report Your Daily Activity

(Visitors, Appts,Sales, Etc.)

Certs Must Be Completed By 9/10

Schedule Store Times 8 Days in Advance

Store Selection Rounds

  • Round 1: Right of Refusal – 5/17 to 6/4
  • Round 2: 6/8 to 6/25
  • Round 3: 7/6 to 7/16
Round 1: Right of Refusal – 5/17 to 6/4

Agents that met all of their store requirements from the prior year will have the choice to keep or drop their stores. JSA will also start taking early requests for stores to be request during round 2. Payment required before 7/2

Round 2: 6/8 to 6/25

On 6/8 we will submit all store requests and then publish a new list including all still available stores. Payment due before 7/2

Round 3: 7/6 to 7/16

On 7/6, any stores that were not available during round 2 will become available. Payment is due before 7/22

Frequently Asked Questions

What Carriers Participate in the Program?

Humana, United Healthcare, Aetna, Anthem, Centene/Wellcare/Allwell, Cigna, Amerigroup, Careplus, Freedom Health, Optimum HealthCare, Christus Healthplan, and Health Alliance.

Can I staff more than 20 hours per week? 

Yes. Walmart encourages agents to staff as many hours as possible. Make sure though to account for face to face appointments.

Can I partner with 1 or more Agents?

Yes. Partnering has proven to increase staffing hours and generate stores based on our years of experiencing.

Is any part of the $1500 Refundable?

No. Unfortunately this year the $1500 is non-refundable. There will no longer be a partial refund for fulfilling store requirements like there was in years past.

If my store request is approved, but I learn I cannot staff the store, am I responsible for the $1500 fee still?

Yes. Because of this, we recommend only submitting a store request if you are 100% sure you can participate in the program

Can I market other products other products or companies that are not on the approved carrier list?

No. Carriers pay a fee to participate in the program and agents are required to represent only approved carriers. The carrier list is finalized.

Do I need to supply Tables & Chairs?

No. The booth setup, including the in-store marketing materials are included. Agents will need to provide their own plan information and enrollment materials though.

Is a Scope of Appointment required for each person I talk to at the store?

No. Since these are filed as informal sales events with CMS and the carriers, any presentations/sales do not require an SOA. Any appointments outside of the store however will still require an SOA.

Is there any training required?

Yes. Agents will be required to complete the HBH Walmart Program Training Modules online through the agent portal before 8/16.

How can I compliantly collect a customer’s information if I am assisting another customer?

Waiting customers can fill out a Permission to Contact (PTC) card so you may follow up with them. Agents can also provide the Direct Health brochure with their business card attached.

What if I can’t make my originally scheduled times? 

Direct Health will allow cancellations 48 hrs in advance. Any last minute requests will require agents call the Healthcare Begins Here Agent Support number (877-230-3316), their store’s pharmacy manager, and to JSA if canceling within 48 hours of scheduled time.

What is Proper Store Attire?

Agents are expected to act professionally and dress professionally in store. Items with Carrier logos are not allowed.

Can I decide to come in on non scheduled days?

Unfortunately due to Direct Health having to report these informal events to CMS 7 days in advance, additional dates cannot be added.

Have a question?

Contact us

Or Call Our Marketing Team to Learn More!